Develop an efficient marketing strategy, prioritise marketing spend and drive business outcomes with a look at CMO investment trends.
This infographic provides marketing leaders with the top trends and findings from our Annual CMO Spend Survey research 2020-2021. Get a top view of how CMOs are prioritising their marketing spend and channel investments to maximise ROI with particular focus on:
- Top-line marketing budget and marketing strategy trends
- Breakdown of the actions CMOs have taken in response to the COVID-19 pandemic and their plans to regain their ROI
- How CMO priorities are changing in terms of the shift toward digital channels and the balance of in-house and external agency resources
- Where marketers are spending their paid media budgets
- CMOs' expected outlook and business performance heading into 2021
