Gartner for Marketing Leaders

Obtain actionable, objective insight for you and your team. When change is the only constant, we are in it with you for the long haul. Gartner for Marketing Leaders helps chief marketing and communications officers like you power their marketing strategy with unbiased insights and proven tools to deliver best-in-class results.

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CMO Leadership Vision: Drive growth in 2023

The current volatile environment demands a relentless focus on customer value, purposeful evolution of the marketing function and continual optimization of brand value. Gartner's latest CMO Leadership Vision eBook for 2023 outlines the major trends affecting CMOs, their top priorities and the actions CMOs should take now to drive growth in 2023 and beyond. 

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The Chief Marketing Officer Journal: What 2022 Trends Mean for 2023

Looking to drive success in 2023?
This edition of the CMO Journal reveals major trends that emerged for marketers this year in the middle of economic turbulence and inflation and highlights the impact this is going to have in 2023. Use this journal to calibrate efforts and ensure that 2023 martech investments return value, unlock data and enable growth.

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The State of Marketing Budget and Strategy 2022

2022 Marketing budgets as a percentage of company revenue have climbed from 6.4% to 9.5%, but still lag behind pre-pandemic spending, according to Gartner’s Annual CMO Spend Survey 2022. Insights from our latest research fuels CMOs and marketing leaders with top-line marketing budget, marketing strategy and martech investment trends to watch for.

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Insights to drive stronger performance

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Chief Marketing Officer Journal
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The 2022 Gartner Marketing Technology Survey
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Infographic –The State of Marketing Budgets
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Recession Playbook for Marketing Leaders
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Client Success Stories

See how Gartner helped other companies achieve their marketing goals.

  • Improve Process
  • Optimise Operations
  • Save Time

Enabling a Personalised and Digital Customer Experience (CX)

Find out how Gartner helped our client achieve substantial CX improvement and contribute to $1.8 million in cost savings across the organisation.

Increasing Revenue with a New Digital Strategy

Find out how Gartner helped our client realise investment from the board, transform its website and improve growth.

Consumers Energy Company

Find out how Gartner helped our client evaluate their existing technology and adjust their marketing org structure to improve customer experience.

Gartner delivers actionable, objective insight to executives and their teams.

Drive stronger performance on your mission-critical priorities.