Gartner for Marketing Leaders

Obtain actionable, objective insight for you and your team. When change is the only constant, we are in it with you for the long haul. Gartner for Marketing Leaders helps chief marketing and communications officers like you power their marketing strategy with unbiased insights and proven tools to deliver best-in-class results.

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How CMOs are Preparing for Economic Uncertainty

Gartner's third edition of The Chief Marketing Officer Journal can help you prepare for upcoming economic uncertainty. Persistent high inflation, scarce and expensive talent and global supply challenges are likely to impact go-forward planning. Use this journal to understand the changing consumer sentiment and discover research-backed steps you should take now to prepare your organization for the future. 

Ensure Your Martech Investments Return Value

Despite significant changes in how marketing manages martech, disruptions derail progress in martech utilization. Our latest 2022 marketing technology survey investigates the state of marketing technology acquisition, adoption and use. Leverage the insights from this survey to ensure that your marketing technology investments return value, unlock data and enable growth.

The State of Marketing Budget and Strategy 2022

2022 Marketing budgets as a percentage of company revenue have climbed from 6.4% to 9.5%, but still lag behind pre-pandemic spending, according to Gartner’s Annual CMO Spend Survey 2022. Insights from our latest research fuels CMOs and marketing leaders with top-line marketing budget, marketing strategy and martech investment trends to watch for.

Client Success Stories

See how Gartner helped other companies achieve their marketing goals.

Enabling a Personalised and Digital Customer Experience (CX)

Find out how Gartner helped our client achieve substantial CX improvement and contribute to $1.8 million in cost savings across the organisation.

Increasing Revenue with a New Digital Strategy

Find out how Gartner helped our client realise investment from the board, transform its website and improve growth.

Consumers Energy Company

Find out how Gartner helped our client evaluate their existing technology and adjust their marketing org structure to improve customer experience.

Gartner delivers actionable, objective insight to executives and their teams.

Drive stronger performance on your mission-critical priorities.