Gartner for
Marketers

Gartner customer experience helps in optimising marketing investment by defining and executing a CX strategy to increase customer satisfaction and loyalty.

The Marketing Operations Survey uncovers best practices for the marketing operations leaders' role’s current scope, future mandate, and provides insight into the most critical key performance indicators, development priorities and operational marketing technologies.

The Marketing organisational survey 2020 provides marketing leaders with the latest insights to optimise their organisational structure and build a more scalable, flexible, and resilient marketing organisation

Download the Hype Cycle for digital marketing to drive your innovation agenda and your ability to respond to changing conditions.

This infographic provides marketing leaders with the top budget trends coming out of The Annual CMO Spend Survey Research.

The Annual CMO Spend Survey 2020-2021 Part 2 research looks at current spending priorities for people, technology, and channels for marketing leaders and supports them to make difficult budget decisions.

The Annual CMO Spend Survey 2020-2021 Part 1 research provides detailed insight into your peers’ marketing strategies and investment plans and answers the critical questions that marketers are looking to in 2021.

Download top insights to learn how to engage productively on contentious social issues during a time of increased pressure on communication leaders to take action

Learn how to leverage and embrace marketing innovation around customer experiences whilst demonstrating value to the customer and business.

Marketing budgets are down, but CMOs are optimistic about driving strategic goals. Learn more about the 4 key findings in the annual Gartner CMO Spend Survey.