Nearly 66% of surveyed marketing leaders report having centralised structures in their marketing organisation.
Marketing organisations must adapt to the rapidly changing world. The Gartner Marketing Organisation Survey 2020 provides marketing leaders with the latest insights to optimise their organisational structure, transform their existing project management approach using agile marketing practices, and build a more scalable, flexible, and resilient marketing organisation. Download the research to:
- Determine an ideal marketing organisation structure for your marketing organisation
- Get an inside view of your peers’ and competitors’ strategic plans for their marketing organisation structure
- Evaluate the effectiveness of agile marketing principles over traditional project management approach