By 2025 Gartner expects 80% of B2B sales interactions between suppliers and buyers to occur in digital channels. B2B buying behaviours have been shifting toward a buyer-centric digital model, a change that has been accelerated by the COVID-19 pandemic.
Only 6% of CSOs say they are extremely confident about their team’s ability to meet or exceed revenue goals. To drive growth in existing accounts and capture new customers in these conditions, Gartner recommends a four-step approach with best practices to adopt in your own strategies.
Fifty-three percent of surveyed organisations attribute poor sales data quality to inaccurate and incomplete data. Sales leaders responsible for sales analytics are faced with a widening gap between their stakeholders’ need for data-based insight and today’s status quo of data and analytics. Use our guide to achieve the full potential of your sales analytics.
A new-to-role chief revenue officer works with Gartner to improve the company’s existing account management approach to unlock growth and increase revenue year-on-year.
Amidst driving an organisation-wide digital transformation, a VP of Sales and Marketing uses Gartner to negotiate a CRM sales technology contract and saves thousands of dollars.
A new-to-role CSO turns to Gartner for support to launch a new product in a condensed amount of time and equip their sales team with the right skills needed for success.
Drive growth in today’s complex buying environment with insights and strategies delivered straight from our experts.
