A new-to-role chief revenue officer works with Gartner to improve the company’s existing account management approach to unlock growth and increase revenue year-on-year.
Are you ready for the buyer-centric digital-first future of sales?
By 2025 Gartner expects 80% of B2B sales interactions between suppliers and buyers to occur in digital channels. B2B buying behaviours have been shifting toward a buyer-centric digital model, a change that has been accelerated by the COVID-19 pandemic.