CMOs enter 2023 with an imperative to drive efficient growth.
But their strategies and organisations are straining under the impact of unpredictable customer behaviours, burdensome cross-functional collaboration and the erosion of traditional sources of brand value. The current volatile environment demands a relentless focus on customer value, purposeful evolution of the marketing function and continual optimisation of brand value.
So what must CMOs do to succeed in 2023 and beyond?
Gartner's CMO Vision 2023 guide outlines the major trends affecting CMOs, their top priorities and the actions CMOs should take.
Use this guide to:
- discover 3 key themes that CMOs must focus on in 2023;
- determine top priorities that CMOs face in this volatile environment; and
- learn the actions CMOs must take now to succeed moving forward.