Gartner data shows that less than one-third of commercial leaders are satisfied with their current sales tech stack despite the available technologies.
Commercial leaders must invest in technologies closely aligned with the speed and complexity of typical transactions to improve the satisfaction, adoption, and benefits of virtual selling technology.
Use this tech stack framework to:
- identify essential and emerging virtual selling technologies;
- build a strong business case for investments in virtual selling technologies;
- design a tech stack that helps sellers execute fundamental virtual selling competencies; and
- optimise the impact of virtual selling technology investments.