The Gartner Sense Making selling approach is featured in the Harvard Business Review’s January–February 2022 issue.
Customers can access a plethora of useful information, and suppliers are struggling to differentiate themselves. Gartner research identified that executive sales leaders can raise their sellers’ odds of closing high-quality, low-regret deals by 157% by making their customers feel more confident.
How can your sellers make their customers more confident? With the Gartner Sense Making selling approach.
Download the Gartner guide to Sense Making to:
- discover the three different seller approaches to sharing information with customers;
- find out why Sense Making is the most successful strategy in closing deals; and
- understand the key attributes of Sense Making and how to implement it within your organisation.