Sixty per cent of marketing organisations have centralised some or all of the marketing structure in a quest for operational efficiency.
Increased enterprise costs, tight marketing budgets and continued repercussions of “The Great Resignation” are just a few of the concerns facing CMOs as they examine their marketing organisations.
Following a period of disruption, CMOs centralised their marketing organisations to alleviate operational problems and grew their teams despite a challenging talent environment. Gartner’s Marketing Organisation Survey captures the state of the function as it adapts to unprecedented change.
Use the data from The Future of Marketing Organisations as a guide to spur action to quickly run a more effective and efficient marketing organisation by taking specific actions in the next three months and over the next year. You will discover:
- the key responsibilities that have changed by marketing function over the last year;
- the functional areas that marketing must fight to maintain or cede to other partners; and
- the long- and short-term actions to ensure your marketing organisation’s success.