72% of marketing leaders report that their marketing innovation budgets increased year over year, despite cuts to their overall budget.
Find out how much budget CMOs are allocating for marketing innovation and the programmes that marketing innovation investments support.
Download The Role of Marketing in Digital Transformation and Innovation, to see:
- How CMOs are prioritising their marketing innovation investments
- The current state of marketing innovation capabilities and competencies
- The marketing innovation challenges marketing leaders face
- How marketing plays a role in digital transformation
- How to justify your marketing innovation investments