2022 Marketing Technology Survey Insights: Disruptions Derail Progress in Martech Use

Ensure that your marketing technology investments return value, unlock data and enable growth.

Marketers use just 42% of their martech stack capabilities today, as compared to 58% in 2020. Despite significant changes in how marketing manages martech, disruptions derail progress in martech use. The 2022 Gartner Marketing Technology Survey investigates the state of marketing and communications technology acquisition, adoption and use.

Download the research to:

  • maximise the value of marketing technology investments;
  • discover insights that CMOs can use to calibrate efforts and ensure that marketing technology investments return value, unlock data and enable growth; and
  • discover the best practices to manage technology stack, specific technologies in use and the degree of their adoption.

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Discover how to align martech stacks to organisational needs with the Gartner Marketing Technology Survey.

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    About the 2022 Gartner Marketing Technology Survey

    As martech use declines and business leaders prepare for a cookieless future with emerging technology, teams have incorporated agile behaviours into their road maps without adopting an agile martech model. Technology investments have remained a priority for CMOs despite turbulent budgets in previous years, proving value as a crucial instrument in marketing’s transformation into a growth driver and profit centre. And yet, customer data frictions, new business models and disrupted customer journeys bring new and additional challenges to past adoption and use efforts. This latest martech survey investigates the state of marketing technology acquisition, adoption and use and offers several key insights that CMOs can use. The marketing respondents in this survey included 324 senior marketing technology decision-makers reporting either in the marketing business unit or in IT roles specifically dedicated to supporting marketing.