Top 5 Marketing Trends and Priorities for CMOs

Emerging trends and the next steps for CMOs and marketing leaders

73% of CMOs will focus on existing markets to fuel growth.

Gartner surveyed more than 380 marketing leaders to identify marketing trends and assess marketing priorities and expected challenges for 2021.

CMOs always have big plans to innovate and evolve their organisations, and 2021 is no exception.

Download the full report to discover strategies to tackle top priorities:

  • How do marketing’s strategic plans support growth in 2021 and beyond?
  • What digital business initiatives are required to support growth?
  • What marketing budget is required to build and execute these plans?
  • What are the essential capabilities CMOs need to develop to lead their teams toward success?
  • How does the brand need to evolve to reflect the growing expectations of customers and societal issues?

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Explore the key strategic priorities for CMOs in 2021.

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    About the Gartner Marketing Trends and Priorities for CMOs

    This eBook is based on Gartner’s 2020–2021 CMO Strategic Priorities Survey, which polls CMOs and marketing leaders on common challenges and asks them to rank their top priorities for the year ahead. This eBook is designed to provide marketing leadership teams with a better understanding of emerging marketing trends, including insight into what their peers are focussing on in the year ahead in order to help inform marketing strategy.

    This year, Gartner received responses from more than 380 chief marketing officers and leaders across four countries and all major industries.