Q4 2022

The Chief Marketing Officer

What Current Trends Mean for CMOs and Marketing Leaders in 2023

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Unlock 2022 Marketing Trends That Can Help You Drive Success in 2023

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    The Chief Marketing Officer, Q422

    Change may have been the only constant for CMOs this year.  Between economic turbulence and inflation, to shifting consumer sentiment, to changes in consumer data privacy – Marketing Leaders have had to shift focus many times this year.

    So what does this mean for CMOs and marketing leaders as they head in 2023?

    The Q4 edition of the Chief Marketing Officer Journal highlights the major trends that emerged for marketers this year and the impact this is going to have in 2023

    Use this Chief Marketing Officer Journal to:

    • discover trends from 2022 that will continue in 2023;
    • understand how inflation will affect brand loyalty;
    • build coordination and alignment between marketing and sales to meet buyer's needs;
    • learn what the best-in-brands share in common; and
    • calibrate efforts and ensure that 2023 marketing technology investments return value, unlock data and enable growth.

    Download Now

    How Inflation Will Affect Brand Loyalty

    US consumers face tough choices as the cost of living continues to rise. Among those challenges they face is whether to stick with trusted brands (even if downgrading or consuming less within the brand) or opt for less-expensive alternatives such as store brand or generic brands. Brands want to find themselves on consumers’ must-buy lists even amid inflation, but most won’t. Use this new Gartner data to  gauge how inflation will affect brand loyalty. 

    To learn more about fostering brand commitment check out Gartner's latest research on how to position your brand to drive preference.

    Navigate 4 Trends Shaping Martech Strategy in 2023 and Beyond 

    Skills shortages and cross-functional challenges pair with a looming cookieless future to hinder marketing technology initiatives. Although the marketing suite offerings promise simplicity, low levels of marketing technology utilisation and critical technology gaps identified in this year’s survey reinforce the need for urgent attention to building a capability-first, rather than a technology-first approach. Use this research to calibrate efforts and ensure that 2023 marketing technology investments return value, unlock data and enable growth

    From Alignment to Integration: Marketing and Sales Maturity Model 

    Marketing and sales must align their operations to support B2B buyers through complex purchases. Gartner research shows that most B2B buyers across industries report engaging with both digital and human channels along their full path to purchase. This suggests that marketing and sales need to rise to the challenge of tighter commercial coordination in 2023 CMOs can use this maturity model research to benchmark their organisation’s level of alignment and plan next steps to integrate further.

    Additional CMO Journals

    The Q3 CMO Journal

    Navigate the risks and opportunities of economic uncertainty and turbulence.

    Download 3Q22

    The Q2 CMO Journal

    Orchestrate your customer journey to guide your way to success.

    Download 2Q22